Newhouse

Newhouse is a third-generation, family-owned clothing brand that, through its slow fashion philosophy, aims to create wardrobe favourites made to last. The company is based in Borås, Sweden’s textile capital, where the sewing studio forms the heart of the company. Here, collections are developed in a way that is now rare in Sweden – with designers, pattern makers and seamstresses working closely together, placing great focus on tailoring and perfecting the fit. At the welcoming boutique on Vallgatan in Gothenburg, you can explore the world of Newhouse, where classic meets sporty with effortless style.